London Labour and the London Poor, Volume 1
Mayhew, Henry
1861
Of the Costermongers "Economically" Considered.
Political economy teaches us that, between the great classes of producers and consumers, stand the distributors—or dealers— saving time, trouble, and inconvenience to, the in disposing of, and to the other in purchasing, their commodities. | |
But the distributor was not always a part and parcel of the economical arrangements of the State. In olden times, the producer and consumer were brought into immediate contact, at markets and fairs, holden at certain intervals. The inconvenience of this mode of operation, however, was soon felt; and the pedlar, or wandering distributor, sprang up as a means of carrying the commodities to those who were unable to attend the public markets at the appointed time. Still the pedlar or wandering distributor was not without disadvantages. He only came at certain periods, and commodities were occasionally required in the interim. Hence the shopkeeper, or stationary distributor, was called into existence, so that the consumer might obtain any commodity of the producer at | |
9 | any time he pleased. Hence we see that the pedlar is the primitive tradesman, and that the is contradistinguished from the other by the fact, that the pedlar carries the goods to the consumer, whereas, in the case of the shopkeeper, the consumer goes after the goods. In country districts, remote from towns and villages, the pedlar is not yet wholly superseded; "but a dealer who has a fixed abode, and fixed customers, is so much more to be depended on," says Mr. Stewart Mill, "that consumers prefer resorting to him if he is conveniently accessible, and dealers, therefore, find their advantage in establishing themselves in every locality where there are sufficient customers near at hand to afford them a remuneration." Hence the pedlar is now chiefly confined to the poorer districts, and is consequently distinguished from the stationary tradesman by the character and means of his customers, as well as by the amount of capital and extent of his dealings. The shopkeeper supplies principally the noblemen and gentry with the necessaries and luxuries of life, but the pedlar or hawker is the purveyor in general to the poor. He brings the greengrocery, the fruit, the fish, the water-cresses, the shrimps, the pies and puddings, the sweetmeats, the pine-apples, the stationery, the linendrapery, and the jewellery, such as it is, to the very door of the working classes; indeed, the poor man's food and clothing are mainly supplied to him in this manner. Hence the class of travelling tradesmen are important, not only as forming a large portion of the poor themselves, but as being the persons through whom the working people obtain a considerable part of their provisions and raiment. |
But the itinerant tradesman or street-seller is still further distinguished from the regular fixed dealer—the keeper from the keeper— the -wareman from the wareman, by the arts they respectively employ to attract custom. The street-seller cries his goods aloud at the head of his barrow; the enterprising tradesman distributes bills at the door of his shop. The appeals to the ear, the other to the eye. The cutting costermonger has a drum and boys to excite attention to his stock; the spirited shopkeeper has a column of advertisements in the morning newspapers. They are but different means of attaining the same end. | |