Social Life in the Reign of Queen Anne, taken from original sources, Volume II
CHAPTER XXIX: Literature, The Press, Etc.
LITERATURE, THE PRESS, ETC.
CHAPTER XXIX: Literature, The Press, Etc.
LITERATURE, THE PRESS, ETC.
WELL might the time of Anne be called the Augustan age of literature. The writers of that day have lived till ours, and will live, and be quoted as models of purity of style, as long as, and wherever, the English language is spoken. In what other age can such a wealth of literary names be found as Addison, Steele, Swift, Pope, Warburton, Gay, Prior, Parnell, Defoe, Vanbrugh, Congreve, Rowe! It was the grand awakening of letters; and, having good food provided for them, the people appreciated it, and it undoubtedly laid the foundation of the present reading age. Before this time there had been no books, i.e. adapted to the general public, to read. Truly, there were scholars here and there, and the Universities were ever fountains of learning; but literature had not entered into every-day life, and we have to thank Steele and Addison, who charmed the public taste by their social and moral essays, into becoming first a reading, and then a thinking, people.
There were men who loved their books--veritable bibliophiles-and what choice editions they must have possessed ! Look at the huge volumes of title-pages which Bagford collected
|as materials for his history of printing--which never was written-look at the treasures that have come down to us in the Cotton, Harleian, Royal, and Lambeth libraries r A sale like that of the Sunderland library  convulses the literary world, and buyers come from all parts of the globe. Then, however, an advertisement like this was not uncommon :: 'A curious Collection of Books, which was Collected by a great Antiquarian, in Greek, Latin, Spanish, French, Italian, and English, in all Faculties and Sciences, many of them very scarce, of the best Authors and Editions, as Aldus, Stevens, Elzevir and others,' etc.|
We learn from Misson the state of our public libraries. He says: 'At present I know but three publick ones in this City; those of the Chapter at Westminster, and Sion College (which are very much neglected, and in a sorry Condition in all Respects) and that which Dr. Tenison, Archbishop of Canterbury, has lately founded. The two former are going to Decay, and the latter is not yet quite form'd. Neither the one nor the other are much frequented. The King's Library at St. James's is also in a miserable state; I am told, that Dr. Bentley, who has the keeping of it, in the room of Mr. Instel, does all he can to restore it; but his Endeavours will be to no purpose, unless the Master of it has Leisure and Will to have an Eye to it himself. There have been Books in Pawn in the Hands of the Binders I know not how many Years. King Charles II. did but laugh at it. It is, nevertheless, a Pity that so many good Books, and so well bound, should be given up to the Mould and Moisture of the Air, to Moths and to Dust. The Library of Sir Robert Cotton is particularly famous for Manuscripts. The Royal Society have begun to Collect a pretty good one: the late Duke of Norfolk, who was of it, left them his. There are a great many Noble men in England that love Books, and have good Collections of them.'
A literary curiosity of this reign deserves to be, and must be, noticed. It is George Psalmanazar, the impostor who, for a while, deceived the majority of the English literati. He seems to have been born in France in , and to have .
|received a good education. He wandered about as a pilgrim, and that either not paying, or else being dissatisfied with the life, he hit upon the extraordinary idea of passing himself off as a Formosan, and to do this he actually had to invent a new language and grammar. Accompanied by a clergyman named Innes, he came over to England, where he translated the Church Catechism into pretended Formosan, and he published a History of Formosa, and of his own adventures; but the suspicions of the learned were aroused, and he was unmasked. He tried to fight against it for some time, and issued advertisements in the papers, that he could be seen, spoken with, and catechised, but to no purpose. He afterwards lived by doing hack work for the booksellers, and at his death he thoroughly confessed his imposture.|
The hack writers of the time are thus humorously described in the Guardian (No. 58): 'According as my necessities suggest it to me, I hereby provide for my being. The last summer I paid a large debt for brandy and tobacco, by a wonderful description of a fiery dragon, and lived for ten days together upon a whale and a mermaid. When winter draws near, I generally conjure up my spirits, and have my apparition ready against long dark evenings. From November last to January I lived solely upon murders; and have, since that time, had a comfortable subsistence from a plague and a famine. I made the Pope pay for my Beef and Mutton last Lent, out of pure spite to the Romish Religion; and at present my good friend the King of Sweden finds me in clean linen, and the Mufti gets me credit at the Tavern.'
Literary men had their money troubles then as nowprobably not more so-as many a melancholy tale of modern Grub Street could tell. Swift's society did some good. Take his Journal to Stella, Feb. 12 and 13, , as an example: 'I gave an account of Sixty guineas I had collected, and am to give them away to two Authors to-morrow, and lord Treasurer has promised me a hundred pounds to reward some others. ... I found a letter on my table last night to tell me that poor little Harrison . . . was ill, and desired to see me at night. ... I went in the morning, and found him mighty ill, and got thirty guineas for him from Lord Bolin-
|broke, and an order for a hundred pounds from the treasury to be paid him to-morrow. ... I was to see a poor poet, one Mr. Diaper, in a nasty garret, very sick. I gave him twenty guineas from Lord Bolinbroke, and disposed the other sixty to two other authors.' This was practical benevolence, but its record only shows the sad necessity there was for its exercise.|
Other troubles they had, and perhaps not the least of them was the fear of personal violence. They hit hard in those days, and people did not always take their castigation meekly. Sometimes they took the law into their own hands, and then woe be to the unfortunate author. Samuel Johnson (author of Julian) in Charles the Second's reign was not only publicly whipped, but was nearly murdered in his own house. Tutchin, too, who wrote a poem on the death of James II., was waylaid, and so frightfully beaten that he died from its effects. Defoe also frequently mentions attempts to injure him. So Swift wrote to Stella, 'No, no, I'll walk late no more; I ought to venture it less than other people, and so I was told.'
In what condition was the press of that day ? Let Pope's bitter pen answer-
When Anne succeeded to the throne on March 8, I702, the following newspapers were in existence: The London Post, English Post, Postman, Postboy, Flying Post, London Gazette, Post Angel, New State of Europe, and Dawks's and Dyer's News Letter (the former of which was printed in script letters, to look as much as possible like writing). The whole of these were issued three times a week; but three days after Anne's accession came out the first daily paper in
England. The Daily Courant was born March 11 , , and this little fledgling, the precursor of the mighty daily press, measures but 14 in. by 8 in. It is printed only on one side of the sheet: the reason given for which is, to say the least, peculiar, reminding one of the lines :
' This Courant (as the Title shews) will be Publish'd Daily; being design'd to give all the Material News as soon as every
|Post arrives; and is confin'd to half the Compass, to save the Publick at least half the Impertinences of Ordinary News Papers.' Probably the correct reason was that, being a new venture, it could not obtain advertisements. These, however, speedily came when it passed into the hands of Samuel Buckley (printer of the Spectator), and, in May, it was in a most flourishing state, the other side being entirely taken up with them, and it continued to have its fair share during the whole of the reign. There is nothing very striking about its news, but, as it is such a wonderful infant, I have repro-|
|duced this first number in its entirety, in the Appendix,  where it will serve as a model to show the kind of news contained in these newspapers. There now exist but two newspapers which were in being in Queen Anne's reign, namely, the London Gazette (but that has been kept alive through its official nursing), and-but one due to private enterprise- Berrow's Worcester Journal, which was established in .|
The other papers born in this reign, including the Satirical and Essay papers, are The Observator, Gazette de Londres, Monthly Register, Letter Writer, Whitehall, Rehearsal, Diverting Post, A Weekly Review of the Affairs of France, by Daniel De Foe, Whipping Post, News Letter, General Remarks on Trade, Mercurius Politicus, St. James's, Kensington, Evening Post, A Review of the State of the British Nation, The Weekly Comedy, Generous Advertiser, Humours of a Coffee House, The British Apollo, Tatler, Athenian News, Examiner, Medley, Moderator, Evening Courant, British Mercury. Protestant Postboy, Hermit, Useful Intelligencer, Night Post, Spectator, Plain Dealer, Guardian, The Reconciler, The Mercator, Englishman, Britain, The Lover, The Patriot, Controller, Weekly Packet, Monitor.
It would be a waste of time to follow the fortunes of all these papers; suffice it to say, that the majority of them had but a brief existence, and let us note only a few of the prominent ones. First of all the London Gazette, of which Misson says 'it is the truest and most Cautious of all the Gazettes that I know. It inserts no news but what is Certain, and often waits for the Confirmation of it, before it publishes it.' It was first published on Feb. 1, , and still continues to this day as the official newspaper. It was first printed by Thomas Newcomb, of the Savoy, then by Edward Jones, who died in . From Feb. 18 of that year to Feb. 26, , it was printed by his widow, M. Jones. At the latter date, it appears as printed by J. Tonson, at Gray's Inn Gate, who, although he moved into the Strand, continued to print it during the remainder of the reign. It was somewhat smaller than the other papers, and its normal price was 1d., but, if of extra size, owing to addresses
|to the Queen, etc., it was 2d. It was published twice weekly, and was the only one of the newspapers that kept up the old style of reckoning time. It did not begin the new year till after March 25; thus, for the year , all the Gazettes would be till March 25, after which they would be till that same date in .|
When Samuel Buckley took the Daily Courant in hand, he at once filled it with advertisements. He then lived at the Dolphin, in Little Britain; afterwards at Amen Corner. Either he sold the Courant, or gave up printing it, for on Sept. , , it was 'Printed by S. Gray, sold by Ferd. Burleigh in Amen Corner.' Perhaps he could not attend to two papers at once, for, on the copy of the London Gazette for Sept. 25/28, , in the British Museum, is written 'first Gazette by Mr. Buckley.' Dunton says of him: 'He was Originally a Bookseller, but follows Printing. He is an excellent Linguist, understands the Latin, French, Dutch and Italian Tongues; and is Master of a great Deal of Wit. He prints The Dayly Courant and Monthly Register (which, I hear, he Translates out of the Foreign Papers himself).' Its usual price was 1d., but there was a special edition published. 'The News of every Post Day's Courant, is Constantly Printed with the News of the Day before, on a Sheet of Writing Paper, a Blank being left for the Conveniency of sending it by the Post. And may be had for 2d.' 
Dunton thought the Postboy was the best for English and Spanish news, but the Postman was the best for everything. A French Protestant, named Fonvive, wrote the latter, and in the early part of Anne's reign the Postboy was written by Thomas, afterwards by Boyer, also a foreigner, who had
|been tutor to the young Duke of Gloucester. Swift writes of him: 'One Boyer, a French dog, has abused me in a pamphlet, and I have got him up in a Messenger's hands. The secretary promised me to swinge him. I must make that rogue an example to others.'|
In the early days of the reign both these papers had manuscript postscripts, or supplements, when any fresh news arrived that was not in their last edition, they being published thrice weekly. 'This is to give Notice, that the Post Boy, with a Written Postscript, containing all the Domestick Occurrences, with the Translations of the Foreign News that arrives after the Printing of the said Post Boy, is to be had only of Mr. John Shank, at Nandoe's Coffee house, between the two Temple Gates; and at Mr. Abel Roper's at the Black Boy, over against St. Dunstan's Church in Fleet Street.' 'The Author of this Paper having several times declared in Print that he is no ways directly nor indirectly concerned in the Written Postscripts to the Post Man, nor any other News but what is printed therein; he thinks he has reason to complain of several People, who write to him from the Country about faults and mistakes contained in those Written Postscripts, putting him thereby to unnecessary Charges. He desires those Persons to forbear the same for the future, but if they are not satisfied with their written News (seeing they are not Contented with what is Printed), they may be furnished with written Postscripts at Tom's Coffee House in St. Martin's Lane, by a Person, who the Author hopes, will give them entire satisfaction.'
Later on in the century they printed these postscripts, but they were not safe even then. 'There being a Sham Postscript published last night, with an Advertisement, intending to impose the same upon people as a Postscript to the Postman, We think fit to desire again our Readers to buy no Postscripts to the Postman, but from the Hawkers they know, as the only means to stop that Villanous practice; and when there is any material New, we shall take care to publish a Postscript, provided it be a Post Day, and not too Late.' The Post Boy had two rough woodcuts, one on each side of the title: one of a Post boy on horseback, blowing his horn;
|the other a Fame, blowing a trumpet, on the banner of which is inscribed Viresque acquirit eundo; whilst the Postman has two woodcuts occupying the same position: one of a ship in full sail; the other of a post boy on horseback, blowing his horn. They are the same size as the Daily Courant. 'Dawks's News Letter, For Thirty Shillings a Year, paying a Quarter before Hand to J. Dawks at the West End of Thames Street by Wardrobe Stairs, near Puddle Dock,' was, as before said, printed in imitation of writing. It generally contained a little more domestic news than the other papers, and may be said to be the first evening paper. 'This News Letter continues to be published every Tuesday, Thursday, and Saturday, in the Evening, and contains what is most Remarkable, in any (or all) of the other News Papers; to which is added the Occurrences of the Day, and the Heads of the Foreign Mails, which come in many times after the publication of the Printed Papers; and is so contrived, that a Blank Space is left for any Gentleman, or others, to write their private Business to their Friends in the Country, so that they may have therewith the Chiefest News stirring.' Ichabod Dawks started his News Letter on Aug. 4, . Steele mentions it more than once in the Tatler, notably No. 178, where he says: 'But Mr. Dawkes concluded his paper with a courteous sentence, which was very well taken, and applauded by the whole company. "We wish," says he, "all our Customers a merry Whitsuntide, and many of them." Honest Ichabod is as extraordinary a man as any of our fraternity, and as particular.'|
The proprietor of the other news-letter, Dyer, got into trouble more than once. In he was summoned before the Parliament, and reprimanded by the Speaker 'for his great presumption' in printing the proceedings of the House. And once again, in , he was ordered to attend the House to answer for his presuming to misrepresent the proceedings. He did not attend, and the attorney-general was instructed 'to find out and prosecute him.'
In No. 18 of the Tatler, the joint production of Steele and Addison, is an excellent resume of the foregoing newspapers. 'There is another sort of gentlemen whom I am much more concerned for, and that is the ingenious fraternity of which I
|have the honour to be an unworthy member; I mean the News Writers of Great Britain, whether Post Men or Post Boys, or by what other name or title soever dignified, or distinguished. The case of these gentlemen is, I think more hard than that of the Soldiers, considering they have taken more towns, and fought more battles. They have been upon parties and skirmishes, when our armies have lain still; and given the general assault to many a place, when the besiegers were quiet in their trenches. They have made us masters of several strong towns many weeks before our generals could do it; and completed victories, when our greatest captains have been glad to come off with a drawn battle. Where Prince Eugene has slain his thousands, Boyer has slain his ten thousands. This gentleman can indeed be never enough commended for his courage and intrepidity during the whole war: he has laid about him with an inexpressible fury; and, like the offended Marius of ancient Rome, made such havoc among his countrymen, as must be the work of two or three ages to repair. It must be confessed, the redoubted Mr. Buckley has shed as much blood as the former; but I cannot forbear saying (and I hope it will not look like envy) that we regard our brother Buckley as a kind of Drawcansir,  who spares neither friend nor foe; but generally kills as many of his own side as the enemies. It is impossible for this ingenious sort of men to subsist after a peace; every one remembers the shifts they were driven to in the reign of King Charles the Second, when they could not furnish out a single paper of News, without lighting up a Comet in Germany, or a fire in Moscow. There scarce appeared a letter without a paragraph on an earthquake. Prodigies were grown so familiar, that they had lost their name, as a great Poet of that age has it. I remember Mr. Dyer, who is justly looked upon by all Fox hunters in the nation as the greatest statesman our country has produced, was particularly famous for dealing in whales; insomuch, that in five months' time (for I had the Curiosity to examine his letters on that occasion) he brought three into the mouth of the River Thames, besides two porpoises, and a|
|Sturgeon. The judicious and wary Mr. Ichabod Dawks hath all along been the rival of this great writer, and got himself a reputation from plagues and famines; by which, in those days, he destroyed as great multitudes, as he has lately done by the sword. In every dearth of news, Grand Cairo was sure to be unpeopled.'|
The Evening Post came out in Aug. , and was 'Published by John Morphew near Stationers' Hall.' It seems to have been then a failure, but it was started again in . The Evening Courant, which started July , seems also to have had a very brief existence, as did also the Night Post, which was born the same year; but this latter seems to have had a longer life than its sister the Courant.
The domestic news in them was nearly nil- principally of the sailing of ships or bringing in of prizes. Foreign news was taken bodily from the foreign papers, as we see in the Daily Courant, in the Appendix; and the home news was left to take care of itself. The Gazette generally had the Queen's Speech to Parliament, and sometimes the other newspapers would also have it, if on very special occasions, say on June 6, , when the Queen communicated to Parliament the terms on which a peace might be made; yet the only reference the Flying Post of June 5/7 has on the subject is, 'Yesterday Her Majesty went to the House of Peers, and made a long speech to both Houses.'
In fact, in all the twelve years of this reign, I only remember meeting with one long account of any piece of home news, and I cannot help thinking that was manufactured, as it is decidedly of the catchpenny and chapbook order. It was 'An
|Account of the Apprehending and Taking of Thomas Wallis, alias Whipping Tom,' a wicked villain who got hold of unprotected females, when crossing the unfrequented fields near Hackney, and administered a fearful thrashing to them,' with a great Rodd of Birch, that the Blood ran down their tender Bodies in a sad and dreadful manner.' His only excuse was his 'being resolved to be Revenged on all the Women he could come at after that manner, for the sake of one Perjur'd Female, who had been Barbarously False to him.' He 'believed that he had Whip'd from the 10th of October last to the 1st of December, about Three Score and Ten, including Widdows, Wives and Maids, and did intend, if he had not been taken, to have made them up to a Hundred betwixt this and Christmas, at which time he then intended to keep Hollyday till after Twelfday, and then began his Whipping Work.' And once, too, the Postboy (Jan. 27/29, ) broke out in a sarcastically humorous vein: 'On Monday last that Facetious and Merry Gentleman in the Pulpit, Mr. Daniel Burgess, departed this Life to the great Mortification of his Female Auditors.'|
'Esq: Thomas Burnet (S-n of that vertuous, orthodox, pious, forgiving, impartial, sincere, never wav-ri-g (always standing to his T-x-t) modest, conscientious Di-ne, and by the Gr- of G-d in the fere of the L-d) was on Saturday last taken up, and carried to the Lord Viscount Bolinbroke's Office, for being the Author of that seditious and scandalous Pamphlet, call'd A certain Information of a certain Discourse, &c. (of which Libel Mr. Baker the Publisher lately swore he was the Author) and gave Sureties to appear the last Day of this Term; his Bail were Guy Neville and Geo Trenchard Esqs: What's bred in the B-ne will never be out of the Fl-sh.'
Talk about the amenities of the press! Here are one or two samples:-
One would imagine that after this flagellation Roper would not be the first to assault a brother journalist, but he fell foul of Ridpath, who conducted the Flying Post, and this is how he did it: 'Yesterday, one George Ridpath, a Cameronian, who formerly (as it is credibly reported) was banished Scotland, for putting on Lawn Sleves, and administering -- to a Dog, in derision of the Church and Bishops, was committed to Newgate for several scandalous Reflections writ by him in a Paper formerly publish'd call'd the Observator; and for being the Author of several notorious Falshoods and scandalous Reflections on the Queen and Government, in a paper call'd The Flying Post.' 
Ridpath, of whom Dunton says ' His Humility and His Honesty have establish'd his Reputation,' hit back by means of an anonymous correspondent in the Flying Post:-
'Lynn Regis in Norfolk, Sep. 22.
'Having observ'd the false Account which that Scandalous Wretch Abel Roper gave some time ago in his Post Boy, about the Reception of Mr. Walpole here; This is to inform you 'tis a notorious Lye; for that worthy Gentleman had a very honourable Reception, answerable to the just Esteem which this Corporation has for him.'
A notice of one more sparring match must close this subject-the same two papers. Says friend Abel  : 'In the Flying Post of last Tuesday, we have a very unusual Specimen of the Author's Modesty, in Owning and Recanting the Lye he had so impudently fix'd on Dr. S 1 in his
|former Paper. But 'tis very remarkable, That by endeavouring to excuse this Lye, he unluckily falls into his Habitual Sin again, no less than three times in this single Paragraph. . . . So little Credit is to be given to this Infamous Weekly Libel, filled always with Lies of the Author's own Invention, or such as are taken up at second-hand, and vouch'd by him without the least Regard to Truth, Common Sense, or Common Honesty.'|
After this, who can wonder if some editors had rather a rough time of it, especially Roper. He gives us one glimpse of his condition: 'Last night William Thompson Esq., came to the Proprietor of this Paper, and told him, That if he did not insert the following Paragraph in his Paper of this Day, God Damn him, he would cut his Throat, and he had a Penknife in his Pocket for that purpose; for which the Proprietor of this Paper designs to prosecute him according to Law, but thought fit to publish this, that the Nation may be Judges, whether a Person of such a Character is proper to be employ'd in his Station in the Law? or, Whether our Constitution ought to be entrusted in such Hands as will not scruple to commit Murder when ever it may serve their Purpose.'
In the House of Commons took umbrage at some remarks which John Tutchin, the conductor of the Observator, had made on some mismanagement of public affairs (and they were undoubted libels), and cited him, the printer, and publisher before their Bar, to be brought in custody of the Sergeant-at-Arms. Tutchin gave bail for his appearance; and his trial came on on Nov. 4, . [2 ] He got off somehow, and was never tried again. Earlier in life he had been tried at the Bloody Assizes, where he had the brutal Jeffreys for his judge, and he was sentenced 'to be imprisoned for Seven Years; that once every year he should be whipt through all the Market Towns in Dorsetshire; that he should pay a fine of one hundred marks to the King, and find security for his good behaviour during life. . . . Upon passing the Sentence, the Clerk of the Arraigns stood up, and said, My lord, there are a great many market towns in this County; the sentence reaches to a whipping about once a fortnight, and he is a
|very young man. Aye, says Jeffreys, he is a young man but an old rougue; and all the interest in England shall not reverse the sentence I have past upon him.' So poor Tutchin's heart died within him, and he petitioned the King that he 'will be mercifully pleased to grant him the favour of being hanged with those of his fellow prisoners, that are condemned to die.' But to no avail.|
His friends tried to buy him a pardon, but Jeffreys frustrated all their efforts. At length Tutchin fell ill of the smallpox, and nearly died of it, being only tended by his fellow-prisoners. During his illness his mother bought his pardon of Jeffreys 1; then she fell sick of the smallpox, and died.
Of Tutchin's trial in we have the following contemporary evidence from Luttrell: ' 8 May. Mr. Tutchin, author of the Observator, against whom a proclamation was out at the desire of the House of Commons, has given £. bail to answer what shal be objected against him'; and on May 29 he gave fresh bail. His trial began, as we know, on Nov. 4, and he was found guilty, but sentence was deferred. On the 14th we hear 'Yesterday, Mr. Tutchin, found guilty of publishing the Observator, appeared at the Queen's bench Court, when his council inform'd the Court of an error in the information, and the Attorney General desiring time to consider of it, Tutchin is to attend again on Saturday.' The point was the false dating of the wait; and he attended on the 20th and 23rd, when it was argued; and on Nov. 28 judgment was given in Tutchin's favour, 'the Attorney General at liberty to try him again,' which he never did.
This trial is interesting, as it furnishes us with evidence as to the pay of an editor, or rather author (for Tutchin wrote the whole paper), of that time. John How was the proprietor of the paper, which appeared first on April 1, . In his evidence is the following:-
A scandalous practice then in vogue. 'Mr. Tutchin hereupon endeavoured to get a pardon from the people who had grants of lives, many of them 500, some , more or less as they had interest with the King.' Again: 'For it was usual at that time for one Courtier to get a pardon of the King for half a Score, and then by the assistance of Jeffreys to augment the sum to fourscore or a hundred.' In these 'Bloody Assizes' 300 persons were condemned to death, and nearly sold as slaves to the West Indian plantations.
At the same time there were other libels afloat. ' 30 May . Yesterday came out a proclamation by her Majestie for discovering and apprehending the author, printer, and publisher of a scandalous libel, intituled, Legions Humble Addresse to the Lords; offering the reward of £ 100 for the author thereof, and fifty pounds for the printer thereof.' 
Was not Steele turned out of Parliament for libel ? Resolved that Richard Steele, Esquire, for his offence in writing and publishing the said scandalous and seditious libels, be expelled the House;' and the resolution was adopted by 245 votes against 152.
In Luttrell tells us: '15 Oct. The Authors of the Review and Female Tatler were presented by the grand jury as scandalous and a publick nuisance, and were ordered to be prosecuted. 1 Nov. This day the printer and publisher of the New Atlantis were examined touching the author Mrs. Manley; they were discharged, but she remains in custody. 5 Nov. One Ball is taken up for writing scandalous papers on persons of quality; but Mrs. Manley, the author of the New Atlantis, is admitted to Bayl.'
Few would be inclined to pity the profligate Mrs. Manley for any punishment she might have received for her scandalous libels in both the Female Tatler and the New Atlantis;
|but she was not punished. On the contrary, the ministry gave her employment for her pen.|
The Tatler commenced the series of Essay papers. Steele is almost apologetic, in its first number, for having to make any charge. He elaborately calls attention to the expenses incurred in getting up such a paper, and adds 'these considerations will I hope make all persons willing to comply with my humble request (when my gratis stock is exhausted) of a penny a piece.' And an advertisement at the end of No. 4 says, 'Upon the humble petition of Running Stationers &c., this Paper may be had of them, for the future, at the price of one penny.' But there was a more expensive edition, whole-sheet Tatlers, having a double quantity of paper, with one half-sheet blank 'to write business on, and for the convenience of the post,' and they, of course, were more expensive. The Tatler, Spectator, and Guardian were all of Steele's creation ; they were born, and died, at his discretion; and the Spectator, at least, was always laid on the Royal breakfast table. Their imitators were numerous, but shortlived; in fact, the imposition of a halfpenny stamp massacred the innocents of the press in a wholesale manner.
This tax was evidently in contemplation some time before it became law. Swift writes to Stella, Jan. 31, : 'They are here intending to tax all little printed penny papers a halfpenny every half sheet, which will utterly ruin Grub Street, and I am endeavouring to prevent it.' It slept for a little, but it was smuggled at last into the 10th Anne,1 cap. 19,
|and fairly hidden among duties on soap, paper, silk, linens, hackney chairs, cards, marriage licences, etc. It came into operation on Aug. 1, , and Swift makes merry over the effect it will have on the struggling periodical literature. '19 July . Grub Street has but ten days to live; then an act of parliament takes place that ruins it, by taxing every half sheet at a halfpenny.' '17 Aug. . Do you know that Grub Street is dead and gone last week? No more ghosts or murders now for love or money. I plied it pretty close the last fortnight, and published at least seven penny papers of my own, besides some of other people's: but now every single half sheet pays a halfpenny to the Queen. The Observator is fallen; the Medleys are jumbled together with the Flying Post; the Examiner is deadly sick; the Spectator keeps up, and doubles its price; I know not how long it will hold. Have you seen the red stamp the papers are marked with? Methinks the stamping is worth a halfpenny.'|
The Spectator does not chuckle over the fall of its humbler brethren. Addison says1: 'This is the Day on which many eminent Authors will probably Publish their Last Words. I am afraid that few of our Weekly Historians, who are Men that above others delight in War, will be able to subsist under the Weight of a Stamp, and an approaching Peace. A Sheet of Blank Paper that must have this new Imprimatur clapt upon it, before it is qualified to Communicate any thing to the Publick, will make its Way in the World but very heavily. In short, the Necessity of carrying a Stamp, and the Improbability of Notifying a Bloody Battel, will, I am afraid, both concur to the sinking of those thin Folios, which have every other Day retailed to us the History of Europe for several Years last past. A Facetious Friend of mine who
|loves a Punn, calls this present Mortality among Authors, The Fall of the Leaf.'|
All the papers, except the Spectator, rose their price just the value of the stamps; but that 'Society Journal' charged 1d. extra-a fact which caused no little grumbling-and which made Addison put forth all his powers of special pleading to vindicate (see No. 488).
The imposition of 1s. duty on advertisements had no deterrent effect upon them; this 'backbone of the paper' continued as before. There is nothing that I have found to guide us as to the prices of advertisements, except in one case-and I hardly think that can be called a representative one. It is that of a short-lived paper called 'THE GENE- ROUS ADVERTISER OR Weekly Information of TRADE and BUSINESS. To be published every Tuesday, and Friday, and of them always carefully Distributed and Given away Gratis each Day, in and about the City's of London and Westminster.' It enjoyed its brief existence in . The terms were not excessive under the circumstances: 'Advertisements . . . will be taken by the Men who carry this PAPER about; Who will take them in very Carefully and Cheap viz. after the Rate of 3d. for every Fifty letters.'
Advertisements, with the exception of those of quack doctors and their medicines, were very much as now. Booksellers, public amusements, things lost, things for sale, etc., give those old sheets a strange similarity to those we are so familiar with.
Even the poor almanacs were taxed. The Protestant Post Boy, Nov. 15/17, , says, 'Whereas, by an Act made last Sessions of Parliament, a Duty was laid on all Almanacks, and a Penalty of Ten Pounds is for any one that shall Sell any Almanacks without being first Stampt as the Law directs; and whereas the said Tax &c. has made a great Attraction in the Price, this is to give Notice to all Retale Buyers, or others that the Prices are as follows.
'An Almanack Bound in Red Leather, with Paper to Write on, of any Sort. Ninepence.
'An Almanack of any Sort Sticht. Six Pence.
'Any Sheet Almanack Four Pence.'
It is hardly worth while to give an exhaustive list of the almanacs then in vogue. One advertisement will be ample for the purpose: 'On Thursday next (15 Nov.) will be published the following Almanacks for the Year . viz. Andrews, Chapman, Coley, Dove, Gadbury, Ladies Diary, Moor, Partridge, Pond, Poor Robin, Salmon, Saunders, Tanner, Wing, Colepepper, Dade, Fly, Fowl, Perkins, Rose, Swallow, Trigge, Turner, White, Woodhouse.'
Out of which, that by Francis Moore, physician, the 'Vox Stellarum,' is still published. Doubts have been thrown on the reality of this gentleman, but it is certain that he did live, and Lysons speaks of him as having lived in Calcotts Alley, High Street (then called Back Lane), Lambeth, where he practised the combined professions of astrologer, physician, and schoolmaster. He also lived in Southwark and in Westminster. There is an engraving of him extant, evidently done in Queen Anne's reign, by Drapentier, who also engraved the portrait of Dr. Burgess. Moore is represented as a fat-faced man in a full-bottomed wig. The legend is 'Francis Moore, born in Bridgenorth, in the County of Salop, the 29th of January /7.' His almanac was first published in .
The Ladies' Diary, which commenced in , was only suspended in , when it was incorporated in the Gentleman's Diary.
'Poor Robin, an ALMANACK of the Old and New Fashion; or an EPHEMERIS of the best and newest Edition; wherein the Reader may find (that is to say if he reads over the Almanack) many most excellent remarkable things worthy his and others choicest Observation. Containing a Two-fold Calendar. viz, The Old, Honest, Julian, or English Account, and the Round head's, Whimzey heads, Maggot heads, Paperscull'd, Slender-witted, Muggletonian, or Fanatick Account, with their several Saints Days, and Observations upon every Month. Being the BISSEXTILE or Leap Year. Written by POOR ROBIN Knight of the Burnt Island, a Well-wisher to the Mathematicks.'
Such is a title-page of this almanac, which, when first started, is thought to have been written by Herrick. It only ceased its publication in . As this was a genuinely humorous book, in a time when pure fun was hardly understood, a very brief description may be permitted. It had a comic chronology, such as:-
And every month had its appropriate poem, thus :-
Also each month has its appropriate prose.
'Observations on January. Now a good Fire, and a Glass of brisk Canary is as Comfortable as the thing called Matrimony. Cold Weather makes hungry Stomachs, so that now a piece of powder'd Beef lin'd with Brews,  vociferating Veal, and a Neat's Tongue, that never told a Lye, is excellent good food; but to feed on hope, is but a poor Dish of Meat to dine and sup with after a two Days Fast. If thou art minded to go a Wooing this Cold Weather, do it with Discretion, for he that doth make a Goddess of a Puppet, merits no Recompense but mere Contempt.'
Besides these, there was plenty of proverbial philosophy, interspersed with divers merry tales, and eccentric receipts, the whole going to form a compilation perfectly unique for its time.
Perhaps the chief among the serious astrological, and predicting, almanacs was 'Merlinus Liberatus, by JOHN PAR- TRIDGE, Student in Physick and Astrology, at the Blue Ball in Salisbury Street, in the Strand, London.' Not, perhaps, that he would have lived in story, much more than his fellows, had it not have been for the fun that Swift, Steele,
|and Addison made of him. Swift set the ball rolling, in his sham 'Predictions for the year , by Isaac Bickerstaff' (his pseudonym), in which he says: 'My first prediction is but a trifle, yet I will mention it to show how ignorant those sottish pretenders to astronomy are in their own concerns. It relates to Partridge the Almanack maker. I have consulted the star of his nativity by my own rules, and find he will infallibly die on the 29th of March next, about eleven at night, of a raging fever; therefore, I advise him to consider of it, and settle his affairs in time.' This was a happy thought, born of the fact that Partridge had prophesied the downfall and death of Louis XIV. Early in April I708 Swift published 'The accomplishment of the first part of Mr. Bickerstaff's predictions, being an account of the death of Mr. Partridge, the Almanac maker, on the 29th of March, , in a letter to a person of honour.'|
From that moment Partridge was dead. It was no use his publicly stating that he was alive. The wits had decreed his fate, and dead he was. His elegy and epitaph were printed, in the grisly manner common to those productions. They are too long for reproduction, but are too good not to quote from.
Congreve, or Rowe, took up cudgels for the poor man, and wrote and published 'Squire Bickerstaff detected, or the astrological impostor convicted, by JOHN PARTRIDGE, student in Physick, and Astrology.' What was the use ? Not only were the above squibs being sold about the streets for a halfpenny, but Swift had to annihilate his opponents by his 'Vindication of Isaac Bickerstaff Esq. against what is objected to him by Mr. Partridge, in his Almanack for the present year, .'
Steele, even in the very first Tatler, could not forbear poking fun at Partridge. 'I have, in another place, and in a paper by itself, sufficiently convinced this man that he is
|dead, and, if he has any shame, I do not doubt but that by this time he owns it to all his acquaintance; for though the legs and arms and whole body of that man may still appear, and perform their animal functions; yet since, as I have elsewhere observed, his art is gone, the man is gone.' And so the banter was kept up, at intervals, all through the Tatler.|
As an almanac writer he, in fact, did die in , for that was the last he really published-although an almanac is still sold bearing the same title. He really, and corporeally, died in , and was buried in Mortlake Churchyard, where, on a flat black marble stone, was the following inscription:-
The almanac stamps seem to have prompted crime and forgery, owing to their price; for the London Gazette, Feb. 7/10, has, 'Whereas divers Almanacks, or Papers serving the purpose of an Almanack, with false Stamps, have been lately Printed and Sold in several Parts of England, contraryto a late Act of Parliament, and prejudicial to Her Majesty's Revenue; and others, tho' with the true Stamps, have been Printed and Sold Contrary to the Right of the Company of Stationers, for which divers Persons are now under Prosecution, and all others will be Prosecuted when discover'd: This notice is given to prevent all Persons incurring the like Trouble and Penalties.'
It seems strange, and somewhat in advance of the time, to hear of an amateur magazine being started-but, at all
|events, such a thing was proposed. 'Any Gentleman or Lady that is desirous of having any short Poem, Epigram, Satyr &c. (published ?) if they please to communicate the Subjects to the Authors of the Diverting Muse, or the Universal Medley, now in the Press and will be continued Monthly; or, if they have any Song or other Poem of their own that is New and Entertaining, if they please to direct them for Mr. George Daggastaff, to be left at Mr. Hogarth's Coffee House in St. John's Gateway near Clerkenwell, the former shall be done Gratis, and inserted in the Miscellany abovemention'd, as also the latter, both paying the Postage or Messenger.'  This liberal offer does not seem to have met with the anticipated response, for I have looked in vain, in the Catalogues of the British Museum and elsewhere, and can find no mention of the 'Diverting Muse.'|
 The Duke of Marlborough's collection, sold 1882
 Journal, June 30, 1711.
 See Appendix.
 The Life and Errors of John Dunton, Lond. 1705.
 Daily Courant, Sept. 21, 1705.
 The name of a principal character in the Duke of Buckingham's comedy of The Rehearsal.
 Post Boy, Sept. 6/9, 1712.
 Ridpath invented a manifold writer, which would take six or more copies at once.
 Post Boy, Mar. 3o/April 1, 1714.
 Postboy, Sept. 12/15, 1713.
[2 ] Howell's State Trials, ed. 1812, v. 14.
 Journals of the House of Commons, vol. xvii. p. 514.
 The part of this Act specially bearing upon newspapers was a stamp duty for thirty-two years from August 1, 1712 : 'And be it Enacted by the Authority aforesaid, that there shall be Raised, Levied, Collected and Paid, to and for the Use of her Majesty, her Heirs and Successors, for and upon all Books or Papers Commonly called Pamphlets, and for and upon all News Papers, or Papers containing Publick News, Intelligence or Occurrences, which shall, at any time or times within or during the Term last mentioned, be Printed in Great Britain to be Dispersed and made Publick, and for and upon such Advertisements as are herein after mentioned the respective Duties following; That is to say, ' For every such Pamphlet or Paper contained in Half a Sheet or any lesser Piece of Paper, so Printed, the sum of One half penny. ' For every such Pamphlet or Paper (being larger than Half a Sheet, not exceeding one Whole Sheet) so Printed, a Duty after the Rate of One Peny Sterling for every Printed Copy thereof. 'And for every such Pamphlet or Paper, being larger than One Whole Sheet, and not exceeding Six Sheets in Octavo, or in a Lesser Page, or not exceeding Twelve Sheets in Quarto, or Twenty Sheets in Folio, so Printed, a Duty after the Rate of Two Shillings Sterling for every Sheet of any kind of Paper which shall be Contained in One Printed Copy thereof. ' And for every Advertisement to be Contained in the London Gazette or any other printed Paper, such Paper being Dispersed or made publick Weekly, or oftner, the Sum of Twelve Pen e Sterling.' Acts of Parliament were exempt.
 No. 445, July 31, 1712.
 Daily Courant, Nov. 10, 1705.
 Daily Courant, June 23, 1707.