The "swing" voters who elected you are looking for improvements in the quality of life: the basic decency of clean streets and freedom from panhandlers, graffiti, and the other constant annoyances of city life.

A more long-term, systematic issue is making the city more friendly to small business. Avoid the mistake that moderate Republicans so often make, which is to think that what's good for big business is necessarily good for New York. What the city really needs more than anything else is an entrepreneurial revival.