19780000 ROPER SURVEY

PANZER, FRED

1977-12-28

Description
  • Confidential; Marginalia; Illegible/Difficult to Read; Memorandum from William Kloepfer to Fred Panzer regarding the Roper Survey and its questions for the upcoming year. Discusses which questions should be dropped and added to surveys to achieve pro-tobacco objectives. Mentions the need to broaden the survey topics due to an increasing anti-tobacco environment.
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