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Five-year company plan for Philip Morris. Presents analysis of trends in industry volume, population, smoking incidence, pricing, cigarette preferences, competitive nature of market, retail and distribution of tobacco products, media spending, and consumer demographics. Compares major competitors in detail, including makers of alternative products. Promotes focused and targeted marketing, increase... read mored promotions, and excise tax opposition. Discusses new products and packaging possibilities. Comments on state excise taxes, marketing restrictions, smoking restrictions, workplace discrimination, Environmental Protection Agency (EPA) Environmental tobacco smoke (ETS) Assessment, and pressure on smokers.read less
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