PHILIP MORRIS USA FIVE YEAR PLAN 910000 - 950000

1991-00-00

Description
  • Five-year company plan for Philip Morris. Presents analysis of trends in industry volume, population, smoking incidence, pricing, cigarette preferences, competitive nature of market, retail and distribution of tobacco products, media spending, and consumer demographics. Compares major competitors in detail, including makers of alternative products. Promotes focused and targeted marketing, increase... read more
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