How Marketing Mumbo Jumbo Can Help Poor Countries Grow: The Case of 100% Columbian Coffee

Marti, Rafael


  • Submitted in partial fulfillment of the degree Master of Arts in Law and Diplomacy at the Fletcher School of Law and Diplomacy. Abstract: This work starts with an overview of the consequences of falling prices in manufactures for developing countries and the role marketing and country branding can play in promoting exports to high income countries, where differentiated products are sold with high ... read more
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