Messaging and Mask Wearing: How Political Identity Affects Pro-Mask Message Effectiveness

Vinick, Ty A.

2021

Description
  • This paper seeks to answer the question: Is responsiveness to Pro-Mask Messaging impacted by the political affiliations of the sender and receiver of the message? As mask-wearing behaviors have become a primary form of defense against the coronavirus pandemic, maximizing mask wearing within the population has become vital. Understanding how individuals of different political affiliations respond ... read more
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