THE ETS ISSUE LANGUAGE EXPLORATORY

YOUNG RUBICAM

1993-05-18

Description
  • Draft; Marginalia; Illegible/Difficult to Read; Report on the environmental tobacco smoke (ETS) issue displaying a collection of language, messages, sound bytes and "voices" that all indicate that the anti-smoking campaign has become the anti-smoker campaign and smoker accommodation should be favored over legislation. Includes a section on epidemiology stating that secondhand smoke does not statis... read more
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