SUMMARY REPORT ON PUBLIC AFFAIRS COMPONENTS OF SOSAS RESEARCH. SECTION 1. TARGET GOAL #1. REVERSING STEADILY UNFAVORABLE TRENDS IN PUBLIC OPINION REGARDING THE SOCIAL ACCEPTABILITY OF SMOKING.

1978-12-22

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  • Handwritten; Report on Public Affairs issues outlining target goals for the tobacco industry focusing on the public's unfavorable opinion regarding the social acceptability of smoking. Includes recommendations for the Tobacco Industry to take action and compensate for the negative public opinion. Suggests ensuring that non smokers do not become anti-smokers, institute the "Tobacco family," and att... read more
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s1784z15s
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