“Are You a Good Witch, or a Bad Witch?”: Female Stereotypes in Animated Television.

Frank, Deborah S.

2015

Description
  • This content analysis examined a total of thirty episodes of ten different cartoons. A team of undergraduate and graduate students coded all speaking characters for demographic information, physical portrayals, and a variety of personality traits. Results of this particular study found that males outnumbered female characters about two to one. Females were rated as skinnier and more beautiful, and... read more
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