“Are You a Good Witch, or a Bad Witch?”: Female Stereotypes in Animated Television.
Frank, Deborah S.
2015
- This content analysis examined a total of thirty episodes of ten different cartoons. A team of undergraduate and graduate students coded all speaking characters for demographic information, physical portrayals, and a variety of personality traits. Results of this particular study found that males outnumbered female characters about two to one. Females were rated as skinnier and more beautiful, and ... read morewere more likely to be kind and less likely to be cruel than males. With a discussion of these findings, the research team hopes to add to the literature discussed and provide useful information for caregivers and educators about children’s media content. The results of this study indicate that there has been improvement in the content of children’s animation but that there is still very much a need for more diverse, multidimensional characters. Further media effects research is also an important and necessary addition to this study and existing research to better understand how children are affected by the images presented to them on television.read less
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