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Abstract: The degree to which a perceiver activates a social category may depend on the extent to which a target appears to look like a member of their category. One appearance-based moderator of stereotyping behavior is a target's racial phenotypicality. The degree of target-category fit may also depend on the broader context within which the target is encountered (e.g., attire). The current ... read morestudies test the hypothesis that counter-stereotypic attire will influence racial categorizations of low- (but not high-) phenotypic targets. Employing a rapid binary categorization task, two experiments examine how a low-status janitor uniform and high-status business suit (Experiment 1) or doctor's lab coat (Experiment 2) moderate rapid racial categorizations of high- and low-phenotypic Black and White targets. Categorizations of low-Afrocentric targets were facilitated by the high-status business suit. Conversely, categorizations of high-Eurocentric targets were facilitated by high-status doctor's lab coat. We consider the role of target typicality in categorization processes.
Thesis (M.S.)--Tufts University, 2015.
Submitted to the Dept. of Psychology.
Advisor: Keith Maddox.
Committee: Jessica Remedios, and Kristin Dukes.
Keywords: Psychology, Social psychology, and Cognitive psychology.read less