A PROPOSAL TO DEFEAT LLOYD CONNELLY'S TOBACCO TAX INITIATIVE.

1987-10-14

Description
  • Townsend & Co proposal to defeat Lloyd Connelly's tobacco tax initiative in California. Discusses themes and strategies, focusing on campaign positioning, specific themes, the recommended approach, and public spokespersons. Covers campaign phases and activities, breaking the campaign into three phases. Outlines campaign organization and management and budget and fees. Adresses specific responsibil... read more
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