PUBLIC RELATIONS STRATEGIES TO ADDRESS THE MINNESOTA PLAN FOR NONSMOKING AND HEALTH PREPARED BY THE MINNESOTA DEPARTMENT OF HEALTH

1984-09-00

Description
  • CONFIDENTIAL; Strategy document to address the Minnesota Plan for Non-Smoking and Heath. Describes need for coalition support with an emphasis on identifying major labor unions and corporations. Includes targeting youth with educational prevention programs and the community at large with a mass media campaign. Notes possible tax increases and loss to businesses.
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