Henry Wikoff and the Development of Theatrical Publicity in America.
Abstract: This Master's thesis examines the career of Henry Wikoff, one of the
earliest figures in American theatrical history to systematically manage a nationwide
publicity campaign for a star performer. Although Wikoff's involvement with other
luminaries of the stage such as Edwin Forrest is considered, along with his forays into
diplomacy and journalism, the primary concern is with his inv... read moreolvement in the ballerina
Fanny Elssler's tour of the United States from 1840 to 1842. It focuses on the strategies
he employed to promote her interests, as well as considering the changing context of
American media of the time and the effect this change had on his efforts. Finally, it
briefly examines how P.T. Barnum's far better-known efforts a decade later on behalf of the
singer Jenny Lind indicated the extent to which the trends that Wikoff had only begun to
grasp had changed the face of the American entertainment business.
Thesis (M.A.)--Tufts University, 2011.
Submitted to the Dept. of Drama.
Advisor: Thomas Connolly.
Committee: Laurence Senelick, and Jonathan Mulrooney.
Keyword: Theater History.read less