Henry Wikoff and the Development of Theatrical Publicity in America.

Lueger, Michael.


  • Abstract: This Master's thesis examines the career of Henry Wikoff, one of the earliest figures in American theatrical history to systematically manage a nationwide publicity campaign for a star performer. Although Wikoff's involvement with other luminaries of the stage such as Edwin Forrest is considered, along with his forays into diplomacy and journalism, the primary concern is with his involve... read more
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