CORPORATE AFFAIRS COPY TESTING RESEARCH PROPOSAL

1991-12-00

Description
  • Research proposal from Philip Morris. Claims that the communication between Philip Morris Magazine and it's recipients needs to be studied to ensure that the right message is getting across in the most effective way. Advocates work on behalf of smokers to erase the social stigma that has relegated smokers to "second class citizens".
This object is in collection Subject Temporal Permanent URL
ID:
j3860j673
Component ID:
tufts:UA084.2047918309
To Cite:
TARC Citation Guide    EndNote
Usage:
Detailed Rights