DOWNUNDER SMOKER DIRECT RESPONSE PROGRAM

1988-01-07

Description
  • Marginalia; Illegible/Difficult to Read; Strategy summary for the Operation Downunder smoker direct response program. Recommends contact pattern listing a questionnaire to the smoker and a pre-announcement letter to smokers as starting points. Includes Downunder budget and budget nots. Concludes that secondhand smoke is not a health risk. Lists benefits and risks of plan.
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hm50v3715
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