INDUSTRY STRATEGY - 1980 (800000) CALIFORNIA ANTI-SMOKING INITIATIVE

AINSWORTH WE JR

1979-10-04

Description
  • Discussion of developing strategy to oppose a new California anti-smoking initiative. Relies on lesson learned from 1978 Proposition P campaign. Believes the best chance for success is an "early, bold action to decide the issue." Identifies two tactical moves: to prevent anti smokers from obtaining enough signatures and to bring the fight to the California legislature.
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