[BUDGET BREAKDOWN FOR MEDIA PLAN "PHILIP MORRIS DOESN'T WANT KIDS TO SMOKE"]

1991-12-18

Description
  • Outline of the new media campaign, "Philip Morris Doesn't Want Kids to Smoke." Organizes target audience into three categories: education, government and parenting. Describes appropriate publications in each category where advertisements for new campaign would be effective. Breaks down budget for each publication and summarizes entire budget for campaign.
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ID:
9k41zr39m
Component ID:
tufts:UA084.2025893754
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