Optimizing Household Chlorination Marketing Strategies: A Randomized Controlled Trial on the Effect of Price and Promotion on Adoption in Haiti.

Ritter, Michael.

Camille, Eveline.

Velcine, Christophe.

Guillaume, Rose-Kerline.

Lantagne, Daniele.

2017.

Description
  • Household water treatment can reduce diarrheal morbidity and mortality in developing countries, but adoption remains low and supply is often unreliable. To test effects of marketing strategies on consumers and suppliers, we randomized 1,798 households in rural Haiti and collected data on purchases of a household chlorination product for 4 months. Households received randomly selected prices ($0.11... read more
This object is in collection Subject Permanent URL Citation
  • Ritter, Michael, Christophe Velcine, Eveline Camille, Daniele Lantagne, and Rose-Kerline Guillaume. "Optimizing Household Chlorination Marketing Strategies: A Randomized Controlled Trial on the Effect of Price and Promotion on Adoption in Haiti." The American Journal of Tropical Medicine and Hygiene 97, no. 1 (July 12, 2017): 271-280. doi:10.4269/ajtmh.16-0820.
ID:
9019sd76f
To Cite:
DCA Citation Guide    EndNote
Usage:
Detailed Rights