CONSUMER TAX ALLIANCE ADVERTISING PROJECT

1990-06-26

Description
  • Report on anti-excise tax test marketing by Consumer Tax Alliance. Outlines background of excise taxes and popular support. Describes test commercials in 6 markets nationwide. Provides analysis of results, suggesting that the general public is not truly aware of what excise taxes are and their effects. Shows decreased support for excise taxes after marketing.
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8910k529x
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