CALIFORNIA STATEWIDE RESULTS - EXECUTIVE SUMMARY

HOLM,P

1993-11-09

Description
  • Memo to David Laufer, Philip Morris, from Charlton Research regarding results of statewide California telephone survey on attitudes towards an anti-smoking ballot initiative. Finds initial support is strong, and that with increased information about the initiative, support became even stronger. Reports that voters responded favorably to education and push questions. Discusses endorsements, dual in... read more
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