APPENDIX E. "SMOKERS, DON'T BLAME THE CREW" ADVERTISING CAMPAIGN.
1988-03-15
- Materials and strategy plan for "Smokers, Don’t Blame the Crew" advertising and advocacy campaign. Includes advertising copy encouraging smokers not to take their frustration with the smoking ban out on flight crew members, but rather to contact legislators and complete coupon and send to TI. Outlines objectives and methods, including targets of smokers, frequent flyers, labor, the airline industry, ... read moreregulatory agencies, members of Congress, and business decision makers. Emphasizes 'high road' approach to campaign. Lists publications and costs of advertising.read less
- PITTSBURGH PRESS
- USA TODAY
- CONTINENTAL
- PIEDMONT PACE
- DETROIT NEWS
- HOUSTON CHRONICLE
- PIEDMONT AIRLINES
- BOSTON GLOBE
- SEATTLE POST-INTELLIGENCER
- TOBACCO INSTITUTE (TI)
- PITTSBURGH POST-GAZETTE
- DOT
- NORTHWEST
- DALLAS TIMES HERALD
- NEW YORK DAILY NEWS
- DELTA SKY
- SAN FRANCISCO CHRONICLE
- PHILADELPHIA INQUIRER
- LOS ANGELES TIMES
- NEW YORK TIMES
- DENVER POST
- AMERICAN AIRLINES
- RJR
- PHILADELPHIA NEWS
- MINNEAPOLIS STAR TRIBUNE
- SAN FRANCISCO EXAMINER
- ATLANTA JOURNAL/CONSTITUTION
- CONGRESS
- ST. LOUIS POST DISPATCH
- USAIR MAGAZINE
- EASTERM REVIEW
- MIAMI HERALD
- AMERICAN WAY
- TWA AMBASSADOR
- DELTA AIRLINES
- EAST//WEST NETWORK
- SOUTHWEST AIRLINES CLIPPER
- THE PLAIN DEALER
- US AIRWAYS
- MIAMI NEWS
- WASHINGTON POST
- SEATTLE TIMES
- PAN AM CLIPPER
- VIS A VIS
- CHICAGO TRIBUNE
- LIST OF AIRLINES
- ID:
- 6d5707947
- Component ID:
- tufts:UA084.506292202
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- TARC Citation Guide EndNote
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