APPENDIX E. "SMOKERS, DON'T BLAME THE CREW" ADVERTISING CAMPAIGN.

1988-03-15

Description
  • Materials and strategy plan for "Smokers, Don’t Blame the Crew" advertising and advocacy campaign. Includes advertising copy encouraging smokers not to take their frustration with the smoking ban out on flight crew members, but rather to contact legislators and complete coupon and send to TI. Outlines objectives and methods, including targets of smokers, frequent flyers, labor, the airline industr... read more
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