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Confidential; Memorandum from Bob McAdam to the Tobacco Institute Management Committee outlining an approach to counter a 1991 cigarette tax initiative in Massachusetts. Uses focus groups to help determine the best language to argue for use on the ballot and plans to use legal challenges as a means of developing a plan to ultimately defeat the initiative. Intends to use signature verification, ... read morelobbying, obtaining labor support, general campaign management and securing of funds in order to successfully defeat the proposition.read less
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