Equity on Autopilot: Skin Tone and the Implicit Operation of Egalitarian Goals
Mann, Thomas C.
- Research on racial phenotypicality bias (Maddox, 2004) has shown that within-race variation in facial physiognomy moderates stereotype activation and use; more prototypical category members elicit greater stereotyping. In contrast to between-race bias, within-race bias based on features has proven especially difficult to consciously control. The present experiment applied research on implicit ... read moremotivation to explore the control of racial phenotypicality bias, examining both individual differences in implicit motivation and manipulated implicit goals. Participants completed a primed lexical decision task designed to measure the association between Black stereotypes and Black faces with light or dark skin tones, as well as implicit and explicit measures of chronic egalitarian motivation. Participants were also subliminally primed with either an egalitarian or control goal to replicate the effect of the individual difference with a manipulated version of the goal. Results provided the first evidence of stereotyping based on phenotypicality using an implicit measure, and suggested that those with chronic implicit egalitarian goals can control this bias even outside of awareness, while primed egalitarianism had no effect on stereotype activation.read less