The Effect of the Target Security Breach on Asset Prices and Performance.

Zhang, Naijia.


  • Abstract: I present a comprehensive and quantitative analysis of Target's security breach in November 2013, the second largest information breach in U.S. history. First, I discuss the impact of the breach on equity prices based on daily time series data; then, I examine the effects of the breach using a series of asset pricing models with the retailing sector panel data. I follow up with the ... read more
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