Behaviour-Based Price Discrimination with Diminishing Marginal Utility

Wang, Mengying.


  • When firms are able to record the purchase history information and recognize their customers, they are facilitated to engage in "behaviour-based price discrimination"(BBPD) where they can offer different prices to consumers with different purchase history. It is typically analyzed in a unit demand framework. This paper developed a model with multiple unit purchase with diminishing marginal ... read more
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