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According to the theory of Cognitive Architecture there are
architectural principles that are subconsciously preferable to humans. Taking
these principles into account, it is hypothesized that traditional buildings are
more subconsciously attention grabbing than modern buildings. Subconscious
fixations, which denotes fascination, is associated with memory formation, and
thus indicates how ... read morememorable a building is. Thirty-nine photographs of buildings
around Boston, Massachusetts and Da Nang, Vietnam were uploaded into Visual
Attention Software (VAS) by 3M, an eye-tracking emulation software. The results of
VAS indicated that in Da Nang and Boston, there were more fixation points on the
traditional facades, which therefore were more subconsciously attractive and
memorable than modern facades. It is recommended that policy should encourage
design standards that proliferate the number of traditional facades and encourage
the continuation of historic preservation. Foliage, lights and flags can also be
added to create fixation points and enhance the memorability of
facades.
Thesis (M.A.)--Tufts University, 2019.
Submitted to the Dept. of Urban and Environmental Policy and
Planning.
Advisor: Justin Hollander.
Committee: Jon Witten.
Keywords: Architecture, Area planning & development, and
Psychology.read less
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