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Intuitively a person is more likely to donate if the solicitation
comes from a closer social tie or is done in context of a tight-knit group. Much
of the previous research from laboratory experiments finds that closer ties cause
more giving. Using a field experiment, we explore the effect of social group
identities on donation behavior in a real world setting. In particular, we compare
the ... read moredonation behavior of the groups of alumni who are either told their group is
made up of similar people or who are not told anything about their group. Donation
rates across the two groups are not significantly different. A potential
conclusion from our findings is that in a real world setting, leveraging social
group identity is not as effective as it is in controlled laboratory settings.
Thus, we propose that we should update our priors about the size of social effect
on giving downwards.
Thesis (M.S.)--Tufts University, 2019.
Submitted to the Dept. of Economics.
Advisor: Laura Gee.
Committee: Kyle Emerick.
Keywords: Economics, Social psychology, and Behavioral
psychology.read less
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