“Apruebo Este Mensaje:” How the Language of Political Communication Affects the Political Attitudes of Linguistically Diverse Latino Voters.

Ramirez, Lorenza L.

2018

Description
  • Every election cycle, political campaigns on both sides of the aisle spend millions of dollars on Spanish-language advertising in an effort to appeal to Latino voters. Yet there is no consensus among scholars that using a particular language positively--or negatively--impacts the political attitudes of linguistically diverse Latino voters. Furthermore, in the existing academic field of Latino poli... read more
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