Branding America: An Examination of U.S. Public Diplomacy Efforts After September 11, 2001

Tiedeman, Anna K.

2005

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  • Submitted in partial fulfillment of the degree Master of Arts in Law and Diplomacy at the Fletcher School of Law and Diplomacy. Abstract: This paper explores the public diplomacy efforts of the United States after September 11, 2001 within the context of public diplomacy theory to make the case that the application of the private sector marketing technique of branding was not the sole reason the c... read more
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