Stars Surrounded by Darkness: Gender and Globalization of K-pop

Wu, Carol

2023

Description
  • K-pop has experienced a surge in global popularity, largely attributed to the globalization strategies implemented by the entertainment industry, including the establishment of a star system and the utilization of social networking services. Within this process, three key stakeholders emerge: entertainment companies, idols, and fans. The aim of this study is to investigate the impact of K-pop’s ... read more
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