The Fletcher TV Blueprint.
Raza, Ahmad.
2018
- Submitted in partial fulfillment of the degree Master of Arts in Law and Diplomacy at the Fletcher School of Law and Diplomacy. Abstract: This paper will examine the opportunity to develop a unique Fletcher-branded international affairs web series. This will include examining the current media landscape, particularly as it pertains to drivers of an increased focus on video content. It will also ... read moreconsider the current video resources at Fletcher, and how they pertain the the creation of a student-driven video initiative.This paper will also highlight the process of developing the pilot episode of Fletcher TV, undertaken in the fall of 2017. This will include the positive outcomes from the process, along with lessons learned for any future endeavors in the video creation space. It will also examine a potential organizational structure for a future initiative that will help with ensuring a sustainable model that can overcome the high student turnover rate at Fletcher. Finally, it will examine questions of distribution as it pertains to the development of a future web series.read less
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