“Are You a Good Witch, or a Bad Witch?”: Female Stereotypes in Animated Television

Frank, Deborah S.

This content analysis examined a total of thirty episodes of ten different cartoons. A team of undergraduate and graduate students coded all speaking characters for demographic information, physical portrayals, and a variety of personality traits. Results of this particular study found that males outnumbered female characters about two to one. Females were rated as skinnier and more beautiful, and... read more

This object is in collection:
Undergraduate honors theses
Senior honors thesis.
Tufts University. Eliot-Pearson Department of Child Study and Human Development.
Animated television programs--Social aspects.
Children's television programs--Social aspects.
Television and children.
Stereotypes (Social psychology)
Sex role on television.
Sexism in mass media.
Permanent URL
ID: tufts:sd.0000293
To Cite: DCA Citation Guide
Usage: Detailed Rights