SUMMARY REPORT ON PUBLIC AFFAIRS COMPONENTS OF SOSAS RESEARCH. SECTION 1. TARGET GOAL #1. REVERSING STEADILY UNFAVORABLE TRENDS IN PUBLIC OPINION REGARDING THE SOCIAL ACCEPTABILITY OF SMOKING.

1978-12-22

Handwritten; Report on Public Affairs issues outlining target goals for the tobacco industry focusing on the public's unfavorable opinion regarding the social acceptability of smoking. Includes recommendations for the Tobacco Industry to take action and compensate for the negative public opinion. Suggests ensuring that non smokers do not become anti-smokers, institute the "Tobacco family," and att... read more

This object is in collection:
Community Health Program records
Subjects
PETERSON JR
CHRISTOPHER H
CROHN MH JR
SUSTANA R
TUCKER CA
PM
RJ REYNOLDS
TOBACCO ACTION NETWORK
TOBACCO INSTITUTE
JONES
US CONGRESS
CALIFANO
YANKELOVICH
MORGAN C
F RON
SOSAS
EDELMAN
CORPORATE BROADCASTING STATION
NATIONAL BROADCASTING COMPANY
PHILIP MORRIS
Permanent URL
http://hdl.handle.net/10427/30665
ID: tufts:UA084.500851221
To Cite: DCA Citation Guide
Usage: Detailed Rights