CORPORATE AFFAIRS COPY TESTING RESEARCH PROPOSAL

1991-12-00

Research proposal from Philip Morris. Claims that the communication between Philip Morris Magazine and it's recipients needs to be studied to ensure that the right message is getting across in the most effective way. Advocates work on behalf of smokers to erase the social stigma that has relegated smokers to "second class citizens".

This object is in collection:
Community Health Program records
Subjects
FLORIO,J
PM
ACLU
COALITION OF MINORITY
FOCUS GROUPS
LABOR UNIONS
PHILIP MORRIS MAGAZINE
SMOKERS ADVOCATE
SMOKERS CAUCUS
Permanent URL
http://hdl.handle.net/10427/30475
ID: tufts:UA084.2047918309
To Cite: DCA Citation Guide
Usage: Detailed Rights