[BUDGET BREAKDOWN FOR MEDIA PLAN "PHILIP MORRIS DOESN'T WANT KIDS TO SMOKE"]

1991-12-18

Outline of the new media campaign, "Philip Morris Doesn't Want Kids to Smoke." Organizes target audience into three categories: education, government and parenting. Describes appropriate publications in each category where advertisements for new campaign would be effective. Breaks down budget for each publication and summarizes entire budget for campaign.

This object is in collection:
Community Health Program records
Subjects
PM
AMERICAN EDUCATOR
AMERICAN FEDERATION OF TEACHERS
CASS COMMUNICATIONS
CASS PARENTING NETWORK
CITY + STATE
CONGRESS
EDUCATION WEEK
GOVERNING
INSTRUCTOR
LEARNING
NATL CONFERENCE OF STATE LEGISLATURES
NATL EDUCATION ASSN
NATL JOURNAL
NEA TODAY
PARENTING
ROLL CALL
STATE LEGISLATURE
TEACHER MAGAZINE
Permanent URL
http://hdl.handle.net/10427/30434
ID: tufts:UA084.2025893754
To Cite: DCA Citation Guide
Usage: Detailed Rights