CALIFORNIA UPDATE

GREFE,EA
1978-08-28

Missing Attachments; Philip Morris USA memo from Edward Grefe offering an update on activities in California. Covers media activity, citing good results from TV and radio ads and plans for a new billboard ad and a new newspaper ad. Asserts that voter contact is good. Discusses the Speakers Bureau, direct mail, and point of sale materials. Warns that opposition may be mounting.

This object is in collection:
Community Health Program records
Subjects
AHRENSFELD,TF
BISSMEYER,AJ
BOWLING,JC
CULLMAN,H
CULLMAN,JFIII
GILLIS,JJ
HOLTZMAN,A
LANDRY,JT
LAUX,FJ
MCDOWELL,WW
MILLHISER,RR
MORGAN,JJ
POLLACK,SP
ROBINSON,JB
SCOTT,SS
SNYDER,RL
WEISSMAN,G
ZOLER,JN
HEMPEL,G
HOLTZMAN, A
PM
AFL CIO
CA DIVISION
CCS
DUNHILL
OSHA
TOBACCO EXPORTER INTL
WOODWARD + MCDOWELL
Permanent URL
http://hdl.handle.net/10427/30920
ID: tufts:UA084.1005131300
To Cite: DCA Citation Guide
Usage: Detailed Rights