How Marketing Mumbo Jumbo Can Help Poor Countries Grow: The Case of 100% Columbian Coffee

Marti, Rafael
2005

Submitted in partial fulfillment of the degree Master of Arts in Law and Diplomacy at the Fletcher School of Law and Diplomacy. Abstract: This work starts with an overview of the consequences of falling prices in manufactures for developing countries and the role marketing and country branding can play in promoting exports to high income countries, where differentiated products are sold with high ... read more

This object is in collection:
Fletcher School records
Subjects
MALD thesis
Communications
Development Economics
Economic Development
Globalization
Sustainable Development
Management
Business
Fletcher School of Law and Diplomacy.
Permanent URL
http://hdl.handle.net/10427/35299
ID: tufts:UA015.012.DO.00096
To Cite: DCA Citation Guide
Usage: Detailed Rights