The Role of Governments in Improving Country-of-Origin Effects

Tanizawa, Atsushi

Submitted in partial fulfillment of the degree of Master of Arts in Law and Diplomacy at the Fletcher School of Law and Diplomacy. Abstract: Consumers evaluate products not only by explicit attributes such as brand, price, or design but also by perception of country where those products are made. Such effects that country of origin has over products are called the country-of-origin effects. Many r... read more

Consumer behavior--Cross-cultural studies
Politics and government
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