| Title: | In Pursuit of the Triple Bottom Line: Economic, Social, and Environmental Commitment at Clif Bar, Stonyfield Farm, and Starbucks |
| Citable URL: | http://hdl.handle.net/10427/52872 |
| Author: | Rainey, Kristen M. |
| Date: | 2007 |
| Citation: | Rainey, Kristen M. In Pursuit of the Triple Bottom Line: Economic, Social, and Environmental Commitment at Clif Bar, Stonyfield Farm, and Starbucks, 2007. Permanent URL: http://hdl.handle.net/10427/52872. Fletcher School of Law and Diplomacy records (UA015), Digital Collections and Archives, Tufts University, Medford, MA. |
| Rights: | http://dca.tufts.edu/ua/access/rights-creator.html |
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Abstract: Submitted in partial fulfillment of the degree of Master of Arts in Law and Diplomacy at the Fletcher School of Law and Diplomacy. Abstract: This paper will analyze three different companies in the food and beverage industry: Clif Bar, Stonyfield Farm, and Starbucks Coffee Company. All three serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social and environmental returns and have received public recognition for their success in all three areas. The question I seek to answer is whether these companies' social and environmental initiatives make them more profitable. Does Corporate Social Responsibility (CDR) make good business sense?